Vision Developments

Soul

• Apartments

Bedrooms

On request

Size

470–1,814 sqft

Payment plan

On request

Completion

Pre-launch

Available

On request

Handover

Q4 2026

About Soul

Soul Design & Space Standards

Soul is a ground plus nine floor plus roof residential tower comprising 176 units, developed by Vision Developments in Dubai Production City. The building is designed around larger-than-typical apartment layouts, with the developer stating that units are 22% bigger than the market average, paired with 3.2-metre ceiling heights that exceed standard residential norms in the area.

Floor-to-floor windows bring natural light deep into each unit, and select residences are oriented to capture 180-degree open views across the surrounding low-rise community. The combination of higher ceilings, larger footprints and expansive glazing positions Soul toward buyers prioritizing daylight and openness over compact, standardized layouts common in nearby mid-market towers.

Building Amenities

The tower includes an infinity swimming pool with a dedicated kids' pool and pool deck, alongside an internal kids play area and a separate external play area for children. Wellness and fitness provisions cover a gym, a dedicated yoga space, and a rooftop terrace used for evening relaxation and skyline views.

Social and leisure facilities include a party hall, gaming room, cinema, BBQ area, a co-working lounge, and a general lounge area. Building management is app and portal-enabled, with residents able to book facilities such as the gaming room, track service requests, and manage move-ins through digital channels rather than in-person coordination.

Smart Home & Air Quality

Units come fitted with smart thermostats and smart door locks as standard, with the system designed to accept additional compatible smart home devices for residents who want a more extensive setup. The building also runs an air quality monitoring system, using sensors to track and manage indoor air conditions across common and residential areas.

Finishing specifications include porcelain flooring and bathroom surfaces, wooden doors, engineered kitchen countertops, and soundproofed walls, paired with energy-efficient lighting throughout. Concierge-style services extend to on-demand housekeeping and on-demand daycare for residents.

Investment Case

Soul sits within Dubai Production City, a media and business free zone community close to City Centre Me'aisem and within a short drive of Jumeirah Village Circle, Jumeirah Village Triangle, and Jumeirah Golf Estates. This puts the project within Dubai's broader mid-market rental catchment while offering above-average unit sizes as a point of differentiation for tenants and buyers.

As a 100% freehold off-plan project with an escrow account held at Al Fujairah National Bank, the development falls under standard Dubai off-plan regulatory protections. Buyers may also explore eligibility for the UAE's Golden Visa program through qualifying property investment thresholds.

Key highlights

• Single tower, Ground+9 floors+roof, 176 units total
• Apartments 22% larger than average, with 3.2m ceilings
• Infinity pool, gym, cinema, gaming room and co-working space
• Smart thermostats and smart locks fitted as standard
• Handover targeted for Q4 2026
• Located in Dubai Production City near JVC, JVT and Jumeirah Golf Estates

Why this project

• Ground+9 tower with apartments 22% larger than market average, 3.2m ceilings and 180-degree open views in Dubai Production City

Amenities

• •Infinity swimming pool
• •kids pool
• •pool deck
• •internal kids play area
• •external kids play area
• •gym
• •yoga studio
• •party hall
• •gaming room

Location

Connectivity & Nearby Landmarks

Soul is positioned in Dubai Production City, a short distance from City Centre Me'aisem, which the developer places at roughly a 1-minute drive. Jumeirah Village Circle and Jumeirah Village Triangle are each cited as around a 2 to 5-minute drive, with Jumeirah Golf Estates and Dubai Sports City also within a 5-minute reach.

Longer trips into the city put Burj Khalifa and Dubai Mall at roughly 20 minutes' drive, while Al Maktoum International Airport is also quoted at approximately 20 minutes, making the location workable for residents commuting toward both Downtown Dubai and the Jebel Ali / Expo corridor.

Neighbourhood Character

Dubai Production City is a mixed free zone and residential community originally built around media production licensing, and it has grown into a broader low- to mid-rise residential district with ponds, green parks, and community play areas woven through its street layout. It sits adjacent to established residential clusters like Jumeirah Village Circle and Jumeirah Village Triangle, giving residents access to a wider retail and dining base beyond the immediate neighbourhood.