La Mer Jumeirah
Dubai community · 0 off-plan projects
About La Mer Jumeirah
La Mer Jumeirah is Dubai's most relaxed beachfront address — a low-rise, open-air district built directly on the Arabian Gulf, roughly 10 minutes from DIFC. It isn't trying to be Downtown. The whole point is space, sea air, and a pace that the rest of the city rarely allows. Our take: this is one of the most coherent waterfront master-plans Meraas has delivered, and the residential pipeline here is still thin enough that early movers hold a genuine edge. If you want a beach-facing home inside the Jumeirah corridor without the density of JBR, La Mer deserves a serious look.
Frequently asked questions about La Mer Jumeirah
What rental yields can I expect at La Mer?
Gross rental yields in La Mer typically run between 5% and 6.5% annually. Smaller one-bedroom units tend to yield at the higher end because short-term holiday-let demand is strong — the beach and promenade draw consistent tourist traffic year-round. We advise our investors to factor in DTCM holiday-home licensing costs if they plan to list on Airbnb or Booking.com, as that can shave roughly 0.5% off net yield.
Who are the main developers active in La Mer Jumeirah?
Meraas is the master developer and the dominant builder here — they created the entire La Mer destination and continue to release new residential phases. Jumeirah Asora Bay is their latest project and the one we're actively selling. Because Meraas controls the masterplan, design consistency and infrastructure quality are tightly managed, which is one reason our buyers feel confident about long-term community upkeep.
How long is the commute from La Mer to DIFC, Dubai Marina, and DXB airport?
In our experience, driving to DIFC takes 15–20 minutes outside peak hours, though it can stretch to 30+ minutes during morning rush. Dubai Marina is about 25–35 minutes by car via Sheikh Zayed Road. Dubai International Airport (DXB) is surprisingly close — roughly 15–20 minutes via Al Khail Road. There's no metro station directly at La Mer, so most residents drive or use ride-hailing apps.
What schools and family amenities are near La Mer Jumeirah?
Families are well served here. Jumeirah English Speaking School (JESS) Arabian Ranches and JSS International School are within a 10–15 minute drive. Closer to home, Jumeirah College and Kings' School Dubai are popular choices our buyers with children consistently shortlist. For day-to-day life, the La Mer promenade itself has supermarkets, clinics, a cinema, and over 150 dining and retail outlets — most within a short walk.
Can I use my La Mer apartment as a holiday home or short-term rental?
Yes, and it's a popular strategy here. Dubai Tourism (DTCM) allows short-term rentals with a holiday-home permit, which costs around AED 1,520–3,700 per year depending on unit size. La Mer's beach access and promenade make it highly attractive on platforms like Airbnb, with strong occupancy from October to April. We recommend working with a licensed holiday-home operator to manage the property if you're based overseas.
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