Jumeirah Village Circle

Binghatti Ruby

• Apartments

Bedrooms

Studio–3 BR

Size

358–1,961 sqft

Payment plan

On request

Completion

Pre-launch

Available

On request

Handover

Q1 2026

About Binghatti Ruby

Architecture & Design Language

Binghatti Ruby rises as a mixed-use tower in Jumeirah Village Circle, comprising a basement, ground floor, four podium levels, two office floors, 18 residential floors, and a roof. The façade draws on a crimson-and-gold visual identity, with the building's form engineered to stand distinct within JVC's mid-rise skyline while maintaining compositional coherence with its surroundings.

Interiors are finished to a specification that includes polished marble floors, fluted travertine porcelain tiles, wood veneer cabinetry, Roso Levanto marble, Corian surfaces, bronze glass, and champagne metal detailing. Floor-to-ceiling windows are standard across the residential typologies, maximising natural light and framing city views from the upper floors.

Residence Types & Unit Mix

Binghatti Ruby delivers 572 residential units across four configurations: 319 studios, 185 one-bedroom apartments, 66 two-bedroom apartments, and 2 three-bedroom apartments. The development also incorporates 45 office units and 10 ground-floor retail shops, creating a self-contained mixed-use environment within a single 18-storey residential stack.

The unit mix skews heavily toward studios and one-bedrooms, which together account for approximately 88% of all residential supply. This positioning targets the buy-to-let investor segment and owner-occupiers seeking entry-level ownership in JVC, one of Dubai's highest-transaction-volume communities.

Binghatti Developer Track Record

Binghatti Ruby is a privately held Emirati developer with a portfolio exceeding 60 projects valued at more than AED 40 billion. The company delivered over 25,000 units prior to 2024, establishing a track record that is notable for volume and delivery pace relative to peers in the mid-market and upper-mid segment.

Beyond volume, Binghatti has pursued a branded-residence strategy through collaborations with Bugatti, Mercedes-Benz, and Jacob & Co., expanding its addressable market upward into the ultra-luxury tier while Ruby represents its continued commitment to the high-demand JVC corridor.

Investment Case

JVC consistently ranks among Dubai's top communities by transaction volume, driven by strong rental demand from professionals and a price-per-sqft entry point that remains competitive relative to established areas. A new tower with a differentiated façade and branded-developer credentials adds a premium layer to an otherwise commoditised submarket, making it an attractive option among off-plan projects in Dubai.

The 628-unit total (572 residential + 45 offices + 10 retail) with a plot area of 4,687 sq.m provides meaningful density on a compact footprint. Planned handover by February 2026 keeps the investment horizon short relative to typical off-plan cycles, reducing carrying-cost risk for early buyers.

Key highlights

• 572 residential units: 319 studios, 185 one-bed, 66 two-bed, 2 three-bed
• Mixed-use tower with 45 offices and 10 ground-floor retail units
• Marble, travertine, wood veneer and Corian interior specification
• Direct access to Al Khail Road and Sheikh Mohammed bin Zayed Road
• Planned handover February 2026 — short off-plan horizon
• Developed by Binghatti, with 25,000+ units delivered pre-2024

Why this project

• Binghatti-branded tower in JVC with 572 units across studios to 3BR, marble & travertine interiors, handover Feb 2026.

Amenities

• •Adult swimming pool
• •Kids' pool
• •Landscaped outdoor seating areas
• •Yoga zone
• •Fitness centre
• •Jogging track
• •Retail shops (ground floor)
• •Office spaces

Location

JVC Connectivity & Road Access

Binghatti Ruby sits within Jumeirah Village Circle, directly accessible via Al Khail Road (E44) and Sheikh Mohammed bin Zayed Road (E311) — two of Dubai's principal arterials. Dubai Marina and JBR are approximately 15 minutes by car; Downtown Dubai and the Burj Khalifa are reachable in roughly 20 minutes under normal traffic conditions. Al Maktoum International Airport lies around 25 minutes south.

Neighbourhood Amenities

JVC supports daily living through a network of community retail, supermarkets, clinics, pharmacies, and international schools within a 5-minute radius. Circle Mall — JVC's anchor retail and dining destination — is approximately 2 km from the project. Multiple parks and jogging tracks within the Dubai master community provide recreational infrastructure directly accessible on foot.