Binghatti Ruby rises as a mixed-use tower in Jumeirah Village Circle, comprising a basement, ground floor, four podium levels, two office floors, 18 residential floors, and a roof. The façade draws on a crimson-and-gold visual identity, with the building's form engineered to stand distinct within JVC's mid-rise skyline while maintaining compositional coherence with its surroundings.
Interiors are finished to a specification that includes polished marble floors, fluted travertine porcelain tiles, wood veneer cabinetry, Roso Levanto marble, Corian surfaces, bronze glass, and champagne metal detailing. Floor-to-ceiling windows are standard across the residential typologies, maximising natural light and framing city views from the upper floors.
Ruby delivers 572 residential units across four configurations: 319 studios, 185 one-bedroom apartments, 66 two-bedroom apartments, and 2 three-bedroom apartments. The development also incorporates 45 office units and 10 ground-floor retail shops, creating a self-contained mixed-use environment within a single 18-storey residential stack.
The unit mix skews heavily toward studios and one-bedrooms, which together account for approximately 88% of all residential supply. This positioning targets the buy-to-let investor segment and owner-occupiers seeking entry-level ownership in JVC, one of Dubai's highest-transaction-volume communities.
Binghatti is a privately held Emirati developer with a portfolio exceeding 60 projects valued at more than AED 40 billion. The company delivered over 25,000 units prior to 2024, establishing a track record that is notable for volume and delivery pace relative to peers in the mid-market and upper-mid segment.
Beyond volume, Binghatti has pursued a branded-residence strategy through collaborations with Bugatti, Mercedes-Benz, and Jacob & Co., expanding its addressable market upward into the ultra-luxury tier while Ruby represents its continued commitment to the high-demand JVC corridor.
JVC consistently ranks among Dubai's top communities by transaction volume, driven by strong rental demand from professionals and a price-per-sqft entry point that remains competitive relative to established areas. A new tower with a differentiated façade and branded-developer credentials adds a premium layer to an otherwise commoditised submarket.
The 628-unit total (572 residential + 45 offices + 10 retail) with a plot area of 4,687 sq.m provides meaningful density on a compact footprint. Planned handover by February 2026 keeps the investment horizon short relative to typical off-plan cycles, reducing carrying-cost risk for early buyers.
Binghatti Ruby sits within Jumeirah Village Circle, directly accessible via Al Khail Road (E44) and Sheikh Mohammed bin Zayed Road (E311) — two of Dubai's principal arterials. Dubai Marina and JBR are approximately 15 minutes by car; Downtown Dubai and the Burj Khalifa are reachable in roughly 20 minutes under normal traffic conditions. Al Maktoum International Airport lies around 25 minutes south.
JVC supports daily living through a network of community retail, supermarkets, clinics, pharmacies, and international schools within a 5-minute radius. Circle Mall — JVC's anchor retail and dining destination — is approximately 2 km from the project. Multiple parks and jogging tracks within the master community provide recreational infrastructure directly accessible on foot.
DLD-verified today
Real Dubai Land Department transactions and rent contracts — not developer marketing.
495 transactions · last 12 months
studio · 4,766 sales analyzed
At the starting price of AED 625,000, typical rent for a studio in Jumeirah Village Circle (AED 45,000/year, ~AED 3,800/month) implies a 7.2% gross yield.
Based on 500 DLD rent contracts in the last 12 months. Gross yield excludes service charges, vacancy and management fees.
Source: Dubai Land Department open data. Analytics are computed from registered transactions and rent contracts; figures are indicative and not a guarantee of future performance.
Binghatti is the developer — a privately held Emirati real estate brand with over 60 projects valued at more than AED 40 billion and more than 25,000 units delivered prior to 2024.
The escrow account for Binghatti Ruby is held with National Bank of Fujairah, as registered with the Dubai Land Department.
The building includes an adult swimming pool, a kids' pool, landscaped outdoor seating areas, a yoga zone, a fitness centre, and a dedicated jogging track with city views. Ground-floor retail provides everyday convenience within the building itself.
Residences feature polished marble floors, fluted travertine porcelain tiles, wood veneer surfaces, Roso Levanto marble, Corian countertops, bronze glass, and champagne metal detailing. Floor-to-ceiling windows are specified across all unit types.
JVC is accessible directly from Al Khail Road (E44) and Sheikh Mohammed bin Zayed Road (E311). Dubai Marina is approximately 15 minutes by car, Downtown Dubai around 20 minutes, and Al Maktoum International Airport roughly 25 minutes south under normal traffic conditions.
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