Emaar Properties · Business Bay

Peninsula One

• Apartments

Bedrooms

On request

Size

205–2,997 sqft

Payment plan

On request

Completion

Ready

Available

On request

Handover

2024-04-01

About Peninsula One

Business Bay Waterfront Position

Peninsula One sits within the wider Peninsula master development, a 1 million sq ft scheme in Business Bay, bordered on three sides by the Dubai Canal. The project comprises two buildings totaling 525 units: a stacked low-rise (ground plus five floors plus roof) and a tower rising ground plus two podium levels plus 32 floors plus a mechanical level and roof, with a shared two-level basement and ground podium.

As an off plan Business Bay project at launch, Peninsula One was developed by Select Group and completed in April 2024, following a construction period that began in August 2021. It now stands as a finished, 100% complete asset in one of Dubai's most established business and residential districts, close to the Downtown skyline.

Design and Waterfront Promenade

The wider Peninsula development is anchored by a waterfront promenade running along the Dubai Canal, lined with cafes, restaurants and retail units that extend into parks and gardens. Communal fitness infrastructure includes tennis, squash and basketball courts along with a dedicated skate park, positioning the scheme as a recreation-first counterpoint to the density of surrounding Business Bay towers.

Peninsula One's retail podium was designed around everyday convenience, with space allocated for supermarkets, beauty salons, F&B outlets and cafes, supplemented by boutique and fashion retail intended to serve residents without requiring a trip outside the development.

Business Bay Property Investment Case

Business Bay apartments and mixed-use buildings sit on the doorstep of Downtown Dubai, giving Peninsula One owners walking or short-drive access to Dubai Mall and Burj Khalifa (2.5 km), Dubai Opera (1.9 km) and the DIFC financial district (6 km), while remaining inside a canal-fronted setting distinct from the denser core of Business Bay. This combination of connectivity and waterfront frontage underpins the investment case for properties for sale in Business Bay generally, and for Peninsula One's completed, income-ready units specifically.

Because the project reached 100% completion in 2024, buyers acquire a delivered asset rather than a construction-stage commitment, removing handover timeline risk that typically applies to off plan projects in the area.

Select Group Developer Track Record

Select Group, the developer behind Peninsula One, has operated in the UAE since 2002 and employs over 750 people across the GCC and Europe. The group's portfolio spans residential, commercial, hospitality, retail and mixed-use assets, with roughly 20 million sq ft delivered or in the pipeline and a combined gross development value exceeding AED 17 billion.

To date, Select Group has delivered around 7,000 homes across 13.5 million sq ft of built-up area (GDV of AED 11.5 billion), with a further 3,750 homes across 6.5 million sq ft (GDV of AED 6 billion) in various stages of development. Its Dubai Marina portfolio includes Marina Gate I and II, The Torch and Jumeirah Living Marina Gate, alongside hospitality partnerships with brands such as InterContinental and Radisson Blu.

Key highlights

• 525 units across two buildings, 100% complete as of April 2024
• Canal-wrapped site on three sides within Business Bay
• 7-minute drive to Dubai Mall and Burj Khalifa
• Walking distance to Business Bay Metro Station
• Developed by Select Group, active in the UAE since 2002
• Retail podium with supermarkets, F&B and boutique stores

Why this project

• Completed, canal-wrapped Business Bay development with 525 units, direct water taxi access and Downtown Dubai within a 7-minute drive.

Amenities

• •Waterfront promenade
• •cafes and restaurants
• •retail and F&B outlets
• •tennis courts
• •squash courts
• •basketball courts
• •skate park
• •parks and gardens
• •supermarkets

Location

Connectivity from Business Bay

Peninsula One is accessed directly off Sheikh Zayed Road, First Al Khail Street and Marasi Drive, and is within walking distance of Business Bay Metro Station (2.2 km, roughly 7 minutes by car). The waterfront setting also allows access via RTA marine water taxi along the Dubai Canal. Dubai International Airport is around 15.3 km away, a 16-minute drive.

Nearby landmarks include Dubai Design District (6.7 km), Meydan (10.3 km), Dubai Healthcare City (11 km) and Ras Al Khor Wildlife Sanctuary (8.9 km), placing the project within reach of business, leisure and nature destinations without leaving the wider Downtown corridor and making it a well-connected option among communities in Dubai.

Business Bay Neighbourhood Character

Business Bay is positioned by Dubai's planners as a central business hub comparable to Manhattan, combining commercial towers with a growing residential base along the Dubai Canal. It hosts a mix of professional offices, F&B venues and mixed-use buildings, giving apartments in Business Bay a live-work character distinct from purely residential communities elsewhere in Dubai.

The district's proximity to DIFC, home to more than 26,000 finance professionals, and to the tourism draw of Downtown Dubai, gives Business Bay villas and apartments a tenant and buyer base spanning corporate professionals, investors and short-term visitors.