Meraas · La Mer

Jumeirah Asora Bay

• Apartments

Bedrooms

4–7 BR

Size

On request

Payment plan

On request

Completion

Pre-launch

Available

29 / 30

Handover

Q1 2029

About Jumeirah Asora Bay

Architecture & Coastal Design

Jumeirah Asora Bay departs from Dubai's conventional vertical skyline by carving two hill-like structures into the La Mer coastline. The residential building's facade draws from Dubai's sand dunes, employing a smooth, stone-inspired finish and expansive balconies with an inverted dune motif on their undersides — a deliberate horizontal emphasis that ties the structure to its waterfront setting rather than competing with it.

The development comprises two buildings: a G+7 Jumeirah hotel with 103 rooms and 20 ground-floor hotel villas, and a G+11 residential tower holding 29 residences. Hidden coves along the cliffside beach and hillside gardens shaped by the natural topography form a landscape framework that connects architecture to the Arabian Gulf shoreline.

Residences & Unit Mix

The 29 residences span four configurations: 4-bedroom apartments, 5-bedroom apartments, 6-bedroom apartments, and a single 7-bedroom penthouse. Each floor-plate is designed around hillside privacy, with dedicated lobbies and valet parking for residents. The penthouse occupies the crown of the building, offering dual-aspect views across both the city and the ocean, double-height entertainment volumes, stone-clad columns, a rooftop garden, and a private infinity pool with jacuzzi.

Interior palettes differ by typology. The 4-bedroom units feature abstract hexagonal timber detailing and stone-finished bathrooms. The 5-bedroom homes introduce curved coffered ceilings designed to diffuse natural light across generous living areas. The 6-bedroom configurations prioritise panoramic connectivity through pale geometric veneers, curved corner glazing, and outdoor terraces that extend from family rooms and bedrooms alike.

Wellness & Amenity Programme

Residential amenities are arranged across a dedicated amenity level that includes a lap pool, an infinity pool with a terrace, a coastal garden, a sculpture garden, a skyline garden, and a multi-purpose space. A residents' lounge, spa, and gym facility with stone-clad surroundings and natural light complete the programme. Yoga decks overlooking the sea and a running track winding through the hillside landscaping are integrated into the outdoor environment.

Hotel-facing amenities — Jumeirah SPA treatments, specialty restaurants, oceanfront dining over the water, and an all-day dining venue surrounded by cascading water features — are accessible to residents through the Jumeirah Hotels and Resorts partnership. This positions Jumeirah Asora Bay within Jumeirah's broader hospitality portfolio, which includes Burj Al Arab and Capri Palace.

Developer Track Record

Meraas is the master developer behind Jumeirah Asora Bay and is responsible for the La Mer district in which the project sits. The company's completed portfolio in Dubai includes Bvlgari Residences, City Walk, and Bluewaters Residences. Jumeirah Asora Bay continues an existing Meraas–Jumeirah collaboration that previously produced Marsa Al Arab, a mixed-use waterfront development combining hotel and branded residential components.

The residential brand, Jumeirah Residences, operates under Jumeirah Hotels and Resorts — a hospitality group with over two decades of international operations, adding further appeal for buyers exploring premium off plan properties in Dubai. The Jumeirah brand's involvement provides both a recognised service standard and ongoing hotel-style management infrastructure for the residential component.

Key highlights

• 29 residences: 4 BR, 5 BR, 6 BR apartments + one 7 BR penthouse
• Developed by Meraas; hotel managed by Jumeirah Hotels and Resorts
• Located in La Mer, 5 km from Downtown Dubai on Jumeirah Street
• Hillside architecture with private infinity pools and cliffside beach coves
• Full Jumeirah SPA, residents gym, lap pool, and infinity pool on-site
• Handover Q1 2029; escrow held with Abu Dhabi Commercial Bank

Why this project

• 29 residences (4–7 BR) on the La Mer coastline, managed by Jumeirah Hotels & Resorts, with hotel spa, infinity pools, and hillside gardens.

Amenities

• •Lap pool
• •Infinity pool
• •Infinity terrace
• •Residents lounge
• •Spa with Jumeirah SPA treatments
• •Gym
• •Yoga deck
• •Running track
• •Coastal garden

Location

La Mer & Jumeirah Connectivity

Jumeirah Asora Bay is located within La Mer on Jumeirah Street, approximately 5 kilometres from Downtown Dubai. Drive times from the site: J1 Beach (0 min, adjacent), City Walk (9 min), Dubai Mall and Burj Khalifa (10 min), Bvlgari Resort Dubai (13 min), Jumeirah Beach (1 min), Dubai International Airport (24 min), Mall of the Emirates (21 min), Burj Al Arab (17 min), Palm Jumeirah (21 min), and Dubai Marina (30 min).

Neighbourhood Character

La Mer is a low-rise, beach-oriented retail and dining district developed by Meraas. The immediate surroundings include J1 Beach to the north, La Mer South, and Port de La Mer to the east. The area is bounded by the Arabian Gulf to the west, keeping the coastal frontage largely free of high-rise obstruction. Nearby landmarks include the Bvlgari Resort Dubai and the historic Jumeirah Beach strip.