Jumeirah Asora Bay departs from Dubai's conventional vertical skyline by carving two hill-like structures into the La Mer coastline. The residential building's facade draws from Dubai's sand dunes, employing a smooth, stone-inspired finish and expansive balconies with an inverted dune motif on their undersides — a deliberate horizontal emphasis that ties the structure to its waterfront setting rather than competing with it.
The development comprises two buildings: a G+7 Jumeirah hotel with 103 rooms and 20 ground-floor hotel villas, and a G+11 residential tower holding 29 residences. Hidden coves along the cliffside beach and hillside gardens shaped by the natural topography form a landscape framework that connects architecture to the Arabian Gulf shoreline.
The 29 residences span four configurations: 4-bedroom apartments, 5-bedroom apartments, 6-bedroom apartments, and a single 7-bedroom penthouse. Each floor-plate is designed around hillside privacy, with dedicated lobbies and valet parking for residents. The penthouse occupies the crown of the building, offering dual-aspect views across both the city and the ocean, double-height entertainment volumes, stone-clad columns, a rooftop garden, and a private infinity pool with jacuzzi.
Interior palettes differ by typology. The 4-bedroom units feature abstract hexagonal timber detailing and stone-finished bathrooms. The 5-bedroom homes introduce curved coffered ceilings designed to diffuse natural light across generous living areas. The 6-bedroom configurations prioritise panoramic connectivity through pale geometric veneers, curved corner glazing, and outdoor terraces that extend from family rooms and bedrooms alike.
Residential amenities are arranged across a dedicated amenity level that includes a lap pool, an infinity pool with a terrace, a coastal garden, a sculpture garden, a skyline garden, and a multi-purpose space. A residents' lounge, spa, and gym facility with stone-clad surroundings and natural light complete the programme. Yoga decks overlooking the sea and a running track winding through the hillside landscaping are integrated into the outdoor environment.
Hotel-facing amenities — Jumeirah SPA treatments, specialty restaurants, oceanfront dining over the water, and an all-day dining venue surrounded by cascading water features — are accessible to residents through the Jumeirah Hotels and Resorts partnership. This positions Jumeirah Asora Bay within Jumeirah's broader hospitality portfolio, which includes Burj Al Arab and Capri Palace.
Meraas is the master developer behind Jumeirah Asora Bay and is responsible for the La Mer district in which the project sits. The company's completed portfolio in Dubai includes Bvlgari Residences, City Walk, and Bluewaters Residences. Jumeirah Asora Bay continues an existing Meraas–Jumeirah collaboration that previously produced Marsa Al Arab, a mixed-use waterfront development combining hotel and branded residential components.
The residential brand, Jumeirah Residences, operates under Jumeirah Hotels and Resorts — a hospitality group with over two decades of international operations. The Jumeirah brand's involvement provides both a recognised service standard and ongoing hotel-style management infrastructure for the residential component.
Jumeirah Asora Bay is located within La Mer on Jumeirah Street, approximately 5 kilometres from Downtown Dubai. Drive times from the site: J1 Beach (0 min, adjacent), City Walk (9 min), Dubai Mall and Burj Khalifa (10 min), Bvlgari Resort Dubai (13 min), Jumeirah Beach (1 min), Dubai International Airport (24 min), Mall of the Emirates (21 min), Burj Al Arab (17 min), Palm Jumeirah (21 min), and Dubai Marina (30 min).
La Mer is a low-rise, beach-oriented retail and dining district developed by Meraas. The immediate surroundings include J1 Beach to the north, La Mer South, and Port de La Mer to the east. The area is bounded by the Arabian Gulf to the west, keeping the coastal frontage largely free of high-rise obstruction. Nearby landmarks include the Bvlgari Resort Dubai and the historic Jumeirah Beach strip.
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Source: Dubai Land Department open data. Analytics are computed from registered transactions and rent contracts; figures are indicative and not a guarantee of future performance.
The project is located within La Mer on Jumeirah Street, directly adjacent to J1 Beach. It is approximately 5 km from Downtown Dubai and 10 minutes by car from Dubai Mall and Burj Khalifa.
Ocean Mansions refers to a separate villa product within the Jumeirah Asora Bay masterplan, distinct from the residential apartment tower. These are standalone villas with private infinity pools, arrival courtyards, gym pavilions, and a choice of three garden styles: Timeless, Nature, and Coastal.
The project escrow account is held with Abu Dhabi Commercial Bank (ADCB), as registered with the Dubai Land Department under project number 3445.
Residents have access to a lap pool, infinity pool, infinity terrace, coastal garden, sculpture garden, skyline garden, residents' lounge, spa with Jumeirah SPA treatments, gym, yoga deck, running track, specialty restaurants, and an oceanfront dining venue. Hotel pools and beach areas are part of the adjacent hotel component.
Yes. The residential tower operates under the Jumeirah Residences brand, a serviced residential concept by Jumeirah Hotels and Resorts. This is the same model used at Marsa Al Arab, the previous Meraas–Jumeirah collaboration, which combines hotel-grade services with private ownership.
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