Select Group

About Select Group

Select Group operates across Dubai's most sought-after districts—Business Bay, Dubai Marina, Palm Jumeirah, Dubai Design District, and Dubai Maritime City. They're known for anchoring projects around lifestyle partnerships (notably Six Senses) and mixed-use master-plans that blend residential, commercial, and hospitality uses. In our experience, they occupy a middle tier of the developer spectrum: ambitious enough to secure prime land and international brand collaborations, but not yet a household name like Emaar or DAMAC among retail buyers.

Their portfolio leans toward mid-to-upper-market residential, with a particular focus on branded residences and design-led schemes. The Peninsula series in Business Bay suggests a long-term commitment to that district; the Six Senses partnerships signal an appetite for premium positioning.

Track record

We have 15 Select Group projects in our catalogue. Completed or near-completion deliveries include 15 Northside (Business Bay, Q4 2022) and Peninsula Five (Q4 2024). Active launches span Six Senses The Palm (Palm Jumeirah, Q4 2024), Nautica Residence (Dubai Maritime City, Q4 2026), and a cluster of Business Bay schemes: Jumeirah Living Business Bay, The Edge, Residence 110, and the Peninsula series (Two, Three, Four, Four The Plaza).

In our experience, Select Group's delivery cadence is steady but not aggressive—they're not flooding the market with units annually. The geographic spread (five districts) and the mix of branded and standalone projects suggest a strategy of quality over volume. The Six Senses collaborations, in particular, indicate they're willing to invest in design and brand equity rather than chase quick turnovers.

One pattern we've noticed: their Business Bay footprint is substantial (at least six active or recent projects), making them a meaningful player in that district's evolution. The Marina and Palm presence is smaller but strategically placed.

Why we list Select Group projects

• Branded residences with traction. Six Senses The Palm and Six Senses Residences Dubai Marina tap into a hospitality-linked ownership model that appeals to investors seeking lifestyle credentials and managed rental pools.
• Business Bay density. Their concentration in Business Bay (15 Northside, Jumeirah Living, The Edge, Peninsula series, Residence 110) gives our clients a curated shortlist in a district that's become a genuine alternative to Marina and Downtown.
• Design-district presence. Artistry One Residences in Dubai Design District aligns with the district's creative positioning and attracts a different buyer profile than typical residential towers.
• Mixed-use thinking. Projects like Peninsula Four The Plaza and the broader Peninsula master-plan suggest mixed-use schemes that blend retail, office, and residential—reducing single-use risk.
• Resale liquidity. Business Bay and Marina units from established developers move steadily; Select Group's track record here is solid if unspectacular, which translates to predictable secondary-market demand.
• Emerging waterfront. Nautica Residence in Dubai Maritime City and Yacht Bay in Marina position them in emerging or revitalised precincts where early movers often capture value.

Investing with Select Group

Select Group buyers tend to be a mix: owner-occupiers seeking branded lifestyle (Six Senses), investors chasing mid-market rental yield in Business Bay (typically 5–6% gross on a 2–3 million AED unit), and design-conscious purchasers in DXB Design District. The Marina and Palm projects skew toward higher-ticket buyers.

Resale markets for their completed units (15 Northside, Peninsula Five) show typical Dubai mid-market behaviour: steady demand, modest appreciation over 2–3 years, and rental yields in the 4–6% band depending on unit type and location. Business Bay, in particular, has become a rental hotspot for young professionals and small families, which supports consistent tenant demand for Select Group's schemes there.

We'd caution that Select Group is not yet a household name—some buyers still prefer the certainty of Emaar or DAMAC. That said, their willingness to partner with premium brands (Six Senses) and their disciplined land selection suggest they're building equity. Watch their delivery track record on Nautica (2026) and the remaining Peninsula phases; on-time completion will reinforce confidence. The Maritime City and Design District plays are also worth monitoring—both districts are maturing, and early-mover advantage can compound over five years.

Investing with Select Group

Select Group buyers tend to be a mix: owner-occupiers seeking branded lifestyle (Six Senses), investors chasing mid-market rental yield in Business Bay (typically 5–6% gross on a 2–3 million AED unit), and design-conscious purchasers in DXB Design District. The Marina and Palm projects skew toward higher-ticket buyers.

Resale markets for their completed units (15 Northside, Peninsula Five) show typical Dubai mid-market behaviour: steady demand, modest appreciation over 2–3 years, and rental yields in the 4–6% band depending on unit type and location. Business Bay, in particular, has become a rental hotspot for young professionals and small families, which supports consistent tenant demand for Select Group's schemes there.

We'd caution that Select Group is not yet a household name—some buyers still prefer the certainty of Emaar or DAMAC. That said, their willingness to partner with premium brands (Six Senses) and their disciplined land selection suggest they're building equity. Watch their delivery track record on Nautica (2026) and the remaining Peninsula phases; on-time completion will reinforce confidence. The Maritime City and Design District plays are also worth monitoring—both districts are maturing, and early-mover advantage can compound over five years.